Black Friday! It is the world’s most insane and biggest sales promotion and it has now been adopted in South Africa. Black Friday started out in the US in the early 2000s and has always been celebrated  on the fourth Friday of November (the day after Thanksgiving Day). It marks the beginning of the Christmas shopping season and a lot of retailers open very early on this day and offer unimaginable promotional sales. It thus (unsurprisingly) is the busiest shopping day of the year. 

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